Exit Without Regret
John Franklin
Wiley
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Most Owners Wait Too Long
By the time they try to sell, buyers have already found the cracks.
John Franklin Wiley shows you what buyers will flag, and how to fix it now, while you still have leverage.
Trusted by Owners. Featured by Leaders
John’s insights on exits and value-building have been featured in leading business publications, including:
Before You Exit, You Need to Know the Truth
Most owners don’t fail because they weren’t successful.
They fail because no one prepared them to finish well.
John isn’t here to sell your business.
He’s here to make sure it can be sold for what it’s worth and to someone worthy of owning it next.
What John brings to the table in your most critical season:
Pattern recognition from decades as an operator and investor
Calm clarity and data-backed discipline for high-stakes transitions
"The most expensive thing in business is thinking you’re ready when you’re not." - John Franklin Wiley
Is This You?
This isn’t for every owner.
But if any of these hit close to home,
it’s time to take a closer look.
You’re 3–10 years from exit but already feel boxed in.
You can’t step away for even a week without something breaking.
You built something valuable, but don’t know how to transfer it.
What Owners Get With John
A clear read on whether your business is truly sellable — right now.
Unfiltered insight into what buyers actually value (and what they ignore).
A clear map of where you’re bleeding value — and how to stop it before it’s too late.
Options to exit on your timeline — or build toward a stronger one.
John doesn’t motivate.
He prepares owners for the decisions that no one else is helping them face, before it’s too late.
Too many owners wait until they’re burned out, boxed in, or already under LOI before asking the right questions.
That’s when the leverage is gone and regret takes over.
Why Owners Wait Too Long
What you don’t know can absolutely kill a deal:
Systems that only work when you’re in the room, buyers see fragility, not strength.
Revenue is too concentrated in a handful of customers, buyers see risk they can’t control.
Strong profits but no transferable value, buyers won’t pay for what they can’t keep
Every owner eventually faces the question:
Would I buy this company in its current state?
If the answer make you pause, now is the time to act — not later
About John Franklin Wiley
Strategist. Operator. Exit Architect.
• Certified Exit Strategist — Top U.S. Advisory Platform
• 100+ Due Diligence Reviews — Buyer-Side Business Audits
• Built, Scaled & Sold Owner-Led Companies
John has spent decades on both sides of the table — building companies, investing in them, and preparing owners to exit without regret.
He has reviewed hundreds of companies, most of which shared the same flaw: they appeared successful on the surface but weren’t built to transfer value when it mattered most.
John works directly with owners to prevent those same breakdowns.
He helps owners:
Stress test their assumptions
Spot the hidden weaknesses buyers will catch
Build companies that are not just profitable but transferable
He’s not here to pitch.
He’s here to prepare.
📍Based in Scottsdale, Arizona, John serves clients nationwide.
Talk With John
Have a question for John or want to explore a speaking engagement?
Whether you’re navigating a strategic challenge or preparing for exit, this is the place to start the conversation. John reads and responds personally.
All inquiries are confidential. You’ll hear back directly from John.
You can reach him directly at 602-550-3175.